Built by Really Good Culture

May 3, 2025

Why brands in 2025 need Watch Humans

Adam Williams, Founder of Really Good Culture

Social proofing is broken.

Written reviews are stale. Influencers feel paid off. And star ratings? They’ve never told you much, especially not why someone buys. Because people don’t buy on logic. They buy on them-ness: values, goals, emotion, community, identity.

But while other platforms stop at stars, we go further.

Every month, we deliver retail-grade insight straight from your real-world audience: who they are, what they care about, and how your product fits into the story they’re telling about themselves. This isn’t just user-generated content. It’s context-rich, emotionally grounded, and refreshingly honest.

And yes, every review is from the people you actually want to reach.

We’re powered by a community of supermarket stalkers. People who live to try things before they hit the shelf. Who are incentivised to leave a 1* review as much as a 5* review.

 

Through our Challenges feature, you can fine-tune who tries your product, where, when, and why. Aligning reviews with campaigns, launches, or cultural moments that matter.

 

Most platforms promise review invites.We guarantee relevance.

Most platforms create more content clutter.We create content that actually converts.

 

Because at the end of the day, your best shoppers aren’t driven by five stars.They’re driven by identity.And we help you find them.

 

 

Get started

Built by Really Good Culture

May 3, 2025

Why brands in 2025 need Watch Humans

Adam Williams, Founder of Really Good Culture

Social proofing is broken.

Written reviews are stale. Influencers feel paid off. And star ratings? They’ve never told you much, especially not why someone buys. Because people don’t buy on logic. They buy on them-ness: values, goals, emotion, community, identity.

But while other platforms stop at stars, we go further.

Every month, we deliver retail-grade insight straight from your real-world audience: who they are, what they care about, and how your product fits into the story they’re telling about themselves. This isn’t just user-generated content. It’s context-rich, emotionally grounded, and refreshingly honest.

And yes, every review is from the people you actually want to reach.

We’re powered by a community of supermarket stalkers. People who live to try things before they hit the shelf. Who are incentivised to leave a 1* review as much as a 5* review.

 

Through our Challenges feature, you can fine-tune who tries your product, where, when, and why. Aligning reviews with campaigns, launches, or cultural moments that matter.

 

Most platforms promise review invites.We guarantee relevance.

Most platforms create more content clutter.We create content that actually converts.

 

Because at the end of the day, your best shoppers aren’t driven by five stars.They’re driven by identity.And we help you find them.

 

 

Get started