Key Results
Results from using authentic video reviews in Meta ads.
23%
Lower CPA
Cost per acquisition
reduction achieved
5.3%
Conversion Rate
New customer
conversion rate
Two Audiences. Double the win.
Even against high-budget content, Watch Humans content outperformed in key metrics like CPA and LCTR.
Real reviewer feedback
A Watch Humans case study
How Oddbox reduced their CPA by 23%
Authentic video reviews driving real results
5.3%
Conversion Rate
69%
Would Reorder
Reviewer Insights
Direct from Humans
All insights derived from authentic video reviews. No paid incentives.
Summary Statistics
Quantified insights from video review analysis
100%
Gave Detailed Recipes
22+ distinct uses
69%
Would Reorder
Strong retention
69%
Ethical Impact
Sustainability resonates
62%
Surprised by Quality
Exceeded expectations
54%
Felt Good Value
Abundant & high quality
Most Commonly Used Descriptors
How reviewers naturally described their experience
"Full to the brim"
Indicates abundance and surprise at quantity
"Versatile"
Meal usefulness across cuisines
"Gorgeous"
Genuine delight for pears, peppers, radish
"Elite snack"
Memorable phrasing for premium experience
"Beautiful"
Often used for colour, variety, or unboxing satisfaction
"Farm-fresh"
Quality and ethical sourcing signal
Key Behavioral Metrics
Statistical insights from authentic reviews
Emotional Impact
31%
Emotional mentions
Reviewers used phrases like 'felt better', 'less stress', indicating genuine emotional satisfaction with the service.
Meal Prep Usage
38%
Family/meal prep
Solves weekday dinner stress for busy families. Many mentioned using Oddbox for batch cooking and meal planning.
Delivery Praised
46%
Praised delivery
Timely, easy, and recyclable packaging. Delivery experience exceeded expectations for nearly half of reviewers.
Improvements
0%
Suggestions
Only avocado ripeness mentioned as minor friction point. Remarkable satisfaction with minimal improvement suggestions.
Core Perceptions
How reviewers truly felt about the experience
Value Perception
54% felt good value
Most described produce as
abundant and high quality
Quality exceeded supermarket expectations including Aldi/Lidl
Family users found it cheaper than usual Ocado shop
Repurchase Intent
69% would reorder
Strong subscription signal
across reviewers
Several explicitly said they'd stick with it
Some considering replacing entire fruit/veg shop
Wonkiness Factor
46% talk wonkiness
Mostly positive or neutral
mentions
High quality despite 'wonky' premise surprised many
Info cards explaining rescue reasons well-received
Usage Occasions
Beyond regular meals
Weekend brunch
smashed avo & poached egg
Special celebrations
Victoria sponge with rescued fruit jam
Work lunches
potato salad for office events
Kids' snacks
practical for high-demand families
Meal prep
featured in several reviews
Key Behavioral Insights
Deeper patterns discovered
Sustainability Resonance (69%)
Major motivator for nearly every reviewer
Quality Surprise (62%)
Especially compared to traditional supermarkets
Discovery & Delight
Finding new vegetables they wouldn't normally buy
Decision Simplification
Removes choice fatigue, simplifies shopping & cooking
12 Recipes Mentioned
Real meals created by reviewers using Oddbox produce
Smashed avocado + poached egg
Plum pastry tarts
BLT
Chia butter sandwiches with mushrooms + goats cheese + caramelised onions
Spaghetti Bolognese with leftover veg
Ramen with bok choy and broccoli
Chicken wrap with BBQ sauce
Potato salad
Homemade pizza
Pineapple juice
Stir fry / teriyaki pork belly
Victoria sponge with plum/strawberry jam