Ad Strategy
& Creative
Scroll
↓
Improve ROAS with targeted ad strategies and shopper-specific creative.
Turn video reviews into ads that actually convert
How
improves your ROAS
Adjust & Learn
Ad results can feed back into your review collection, refining who to target, and what stories to tell next.
Create & Test
Create ad content with the best message built from your reviews for audiences most likely to convert.
Find what Resonates
See what parts of your brand resonates
with shoppers,
without spending
on ads.
Segment by Identity
Insights reveal which audience types are most likely to purchase,
and why.
Analyse the Data
Each review is analysed for sentiment, claims, and psychographic information.
Collect Reviews
Your ideal shoppers review your products on video.
How
improves your ROAS
Adjust & Learn
Ad results can feed back into your review collection, refining who to target, and what stories to tell next.
Create & Test
Create ad content with the best message built from your reviews for audiences most likely to convert.
Find what Resonates
See what parts of your brand resonates
with shoppers,
without spending
on ads.
Segment by Identity
Insights reveal which audience types are most likely to purchase,
and why.
Analyse the Data
Each review is analysed for sentiment, claims, and psychographic information.
Collect Reviews
Your ideal shoppers review your products on video.
Reviews into Ad Strategy
Build smarter campaigns with more than demographic data.
Identify which shopper archetypes resonate with your products. Use their lifestyles, goals and values to guide who to target.
Reviews into Ad Strategy
Build smarter campaigns with more than demographic data.
Identify which shopper archetypes resonate with your products. Use their lifestyles, goals and values to guide who to target.
Reviews into Ad Creative
Real reviews into targeted ads.
Use your favourite reviews as UGC and design static ad creative for who you're targeting using shopper mission-level star ratings. Like “Rated 4.9/5 by Parents” or "Rated 4.9/5 by Foodies".
Ads that Convert
Real reviews into targeted ads.
Target those high-scoring shopper archetypes with creative built using real shopper language. Discover what works and guide your next month of reviews.
|
|
D2C conversion
Build bespoke widgets for your site inside your dashboard.
Social proof from real shoppers who love your product, not paid influencers.
Compatible with
Market Research
Market Research
Shopper insight without panels or bias.
Shopper insight without panels or bias.
CLIENT FEEDBACK
CLIENT FEEDBACK
CLIENT FEEDBACK
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 23%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 23%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 23%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 23%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 23%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 23%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 23%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 23%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Turn video reviews into ads that actually convert
Improve ROAS with targeted ad strategies
and shopper-specific creative.